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How to Write a Perfect Meta Description That Increases CTR

How to Write a Perfect Meta Description That Increases CTR
Written by ashwani-Jain

How To Draft A Meta Description – An Overview

Hi Mirchors……!!!!

Do you need more keyword ranking in the search engines like Google, Bing and yahoo etc. Today we are going to tell you some secrets for Meta descriptions. We are going to share how to write a perfect Meta description which increase CTR of your website and Adsense account.

Many people says that Meta descriptions don’t effect on the ranking but I think that when Google spider read all the description of every page then why what is the need to add so it’s clear that Spiders of every search engines give importance to meta description of your website pages. And if your Meta description is good enough and according to user and search engine then you have more chance to get on top of the search engine. Search engine love those description which have brief information about the article and contain some useful info too for users.

How to Write a Perfect Meta Description That Increases CTR

How to Write a Perfect Meta Description That Increases CTR

Search engine rank those website which has some good information for users. And if your website ranks higher then you will get good and quality traffic from various locations like traffic from united states. Now we don’t go anywhere else we are coming back to our main point of Meta Description.

What is Meta Description

Meta Description is a Meta tag which is used to give a brief info about the web page or post. It is just like a short summary of the web post/page which give the short overview of that post to know what is the that post all about. Search engine read this description too while it crawl over websites to know a brief summary of the blog post.

Many social media sites also use it when you share any link on any of the social media network to get traffic like facebook, reddit, Google+, Linkedin etc. It will show you all the description there for posting. You should do a proper research for keywords and after that write a proper description tag for any post. Before writing your Meta Description you should keep in your mind.

6 Tips To know how to write a perfect Meta Description

  1. Mind Your Words In 150-160

You should mind your words and keep in a limit so that everyone can understand about the post/page. It is common question which is asked by many of our blogger that “what is the word or character limit for meta description” or “How long a description tag will be”.

When we talk about the maximum number of words and characters in the description tag then we certainly can say that it is between 150 to 160 characters. When we talk about the exact number then it is approx. 512 pixels which are unable to count by any individual so we generally say that it is between 150 to 160 characters. When we see many website’s description tag then it show 154 characters and some time it is of 159 character but all depend on the 512 pixels so we generally say that it is in between 150-160 characters. If you write your description tag in these word limits then it will be more understandable to know how to write a perfect Meta description that increases CTR of your blog in various earning platforms like Google Adsense, Media.net and various other affiliate networks.

  1. Put the Main Keywords In The Tag

While writing the description meta tag, we should also remember this thing that it should be user friendly and rich with keywords. You can use short and long tail keywords both in this. You have putted some niche keywords in the content but when we writing the description tag then it should also rich with the niche keywords or targeted keywords.

As when any user search over the search engine then Google highlight them with bold words which comes in the description of that particular post/pages. If some words match with the words in description then Google show them in bold words. It will make a positive impact over users so it increases the chance to get clicked by him/her. Putting more keywords in description tag will be more helpful to understand how to write a perfect Meta description that increases CTR of your blog in various earning platforms like Google Adsense, Media.net and various other affiliate networks.

  1. Take Care of Relevant And Unique Description

Many time I see a basic problem with many bloggers that they write a good content and make a good content strategy with its content marketing but when it comes a name of writing the description, they just take 2 lines of the content and put it as description. This is wrong way to write description. Description shows the short summary of the post or article so we should know the whole article or post or page and write the unique and relevant but should be the short story in the limited words of the post.

You have to write only the unique and relevant description which can explain your whole content. A relevant and unique article description is always helpful to know how to write a perfect Meta description that increases CTR of your blog in various earning platforms like Google Adsense, Media.net and various other affiliate networks.

  1. Sometime try to include Call to action words

It is also become a good practice to add some words like “Let’s talk about”, “Learn how to”, “View now”, “learn about”, “Find here”, “view here”, “see here”, “click now”. These words motivate many users and impact a lot to the user to click on the page link in search engine.

So using these words become a good impression and make a positive impact over the information seeker. Never try to use on every page but using them become helpful. It will helpful to know how to write a perfect Meta description that increases CTR of your blog in various earning platforms like Google Adsense, Media.net and various other affiliate networks.

  1. Avoid Repeating Words

You have only 150 to 160 words for writing a complete Meta Description which is not only helpful in various steps of your search ranking. So you should avoid the repeating words as these can consume the limit of Meta description.

  1. Avoid Using Stop Words

Stop words are like and, the, or etc. while writing a Meta description of any page, we should avoid these words too because we have limited number of words and character for our description tag.

Note -: If you using any coupon code or promoting any hosting or domain etc. company in your website and blog post then you tell in the description too. It will give you more explorers from the visitors too.

Last Words For You

Now you understand how to write a perfect Meta description that increases CTR of your blog in various earning platforms like Google Adsense, Media.net and various other affiliate networks. You will also get a good organic traffic too. Do you also use the description tag in your blog post and unable to make a quality description then these points will be more useful for you.

You can also share some of your strategies to tell how you write your meta description for your blog and what is your strategy to write meta description for your blog page/posts. If you like this post then you can share our blog on your various social media platform like Facebook, Google Plus etc.

About the author

ashwani-Jain

5 Comments

  • Hi Sonam,

    I think it is my first visit to your blog. But I am happy for you. You are doing great work by creating quality and detailed article.

    Meta description plays an important role in search engine ranking. You have mentioned good points here to write perfect meta description.This post is going to help lots of newbie bloggers.

    I want to give an advice to you Sonam please keep your permalink short. Google prefer short permalinks more as compared to long. Use only main keywords.

    Keep writing interesting and helpful content!

    Regards,
    Jyoti

    • Hello Miss Jyoti,
      Thank you for your big advice on the permalink and i will surely work on this.
      Its a honor to have you on my blog as you are known one of the big entrepreneur of the blogging and love to see you again on my blog too.
      Thank you again.

  • Meta description plays very important role in SEO as well in CTR. If you have an attracting , meaningful and SEO optimized meta description for articles your CTR will be good even you are not on Top Rank of SERP.

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